DocumentCode
3943
Title
Marketing Strategy Formulation in the Commercialization of New Technologies
Author
Challagalla Goutam استاد مشاور , Shalley Christina استاد مشاور , Bharadwaj Sundar استاد راهنما
University
Georgia University Of Technology
Grade
دكتري
Major
Doctor of Philosophy
Number of pages
0
Publish Date
2005
Keyword
dynamic capabilities , marketing strategy , new product development , ENTREPRENEURSHIP , Social networks , Absorptive Capacity
Note
01
Language
انگليسي
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