النشاط الترويجي في البيئة الفندقية

Hotel organization offer their diverse services to many environmental levels, local environment, national environment, regional environment, international environment, and global environment. This study focuses on promoting hotel services to the hotel market. Hotel organizations have to adapt strategies according to their target markets. Promotion strategy plays an important role to achieve good hotel performance and hotel success. Hotel management has to formulate an appropriate promotional strategy for each environmental level of the hotel target markets. There are many promotional tools that used to implement the promotion strategy, such as personal contact, telephone calls, sales letters, advertising, public relations, publicity….etc.