تكنولوجيا الاتصال: مدخل الى الابداع في الموسسات الجزائرية

This study aims to identify the impact of innovation of communication technology on Algerian small and medium enterprises. To achieve this end, we surveyed the opinions of workers in the “Mabooba Pastry Food” establishment, which is active in the industrial sector, based on a questionnaire that included questions about different aspects of creativity, including communication means that have a positive impact in facilitating the organizational learning process in the institution under study. The study concluded by showing several results, the most important of which showed several proposals to address the obstacles facing small and medium enterprises in the introduction of technology.