الدور الشامل لادارة المعرفة في الابتكار الاداري دراسة ميدانية : شركات الادوية الاردنية

The Comprehensive Role of Knowledge Management in Administrative Innovation: A Field Study of Jordanian Pharmaceutical Companies

This study aims to identify the effects of knowledge management on innovation in both functional and marketing management in Jordanian pharmaceutical companies. The study sample consisted of 242 employees in (7) companies from the Jordanian pharmaceutical companies and used qualitative and multiple regression analysis using SPSS program. The study found the presence of trace of some dimensions of knowledge management, with no trace of other dimensions of knowledge management career and marketing creativity. The study recommends that the hiring criteria for leadership positions in these companies be adjusted to include the experience in knowledge management, and to improve employee involvement and participation in the decision making processes.