A Transformative Vision of Automotive Industry in Iran to Increase its Corporate IQ, a Complexity Theory-Oriented Approach

Complexity theory has been extensively used in the last two decades for strategic management of technology-based corporations. Proponents argue that it adds strong insight to strategic analysis and programming. In this paper, we’ll review the literature concerning adaptive complex systems as well as visioning in futures studies. We will then propose a novel quasi-SWOT approach for strategic technology management of corporation based on principles of complexity to increase corporation distributed intelligence. Meanwhile, we would apply the proposed method to Iran’s automotive industry to craft a transformative-evolutionary vision for it. Iran’s automotive industry despite noticeable growth production statistics in the last 15 years, have always been under the scrutiny of experts and constantly criticized for myriad of reasons. The novel strategic approach, if applied with maximum involvement of heterogeneous agents through participatory democracy, is capable of introducing never-experienced engines of growth, entrepreneurship, creativity and innovation.