شماره ركورد كنفرانس
3720
عنوان مقاله
The effect of perceived market orientation in the higher education sector Case of University of Tabriz
پديدآورندگان
Hosseini SeyedSamad s.hosseini@tabrizu.ac.ir University of Tabriz , Jalaei Mahyar Mahyar.J96@ms.tabrizu.ac.ir University of Tabriz , Rezazadeh Atefeh University of Tabriz , Fathi Majid University of Tabriz
تعداد صفحه
12
كليدواژه
Market Orientation , Satisfaction , loyalty , Educational services , WOM
سال انتشار
1397
عنوان كنفرانس
دومين كنفرانس بين المللي مديريت كسب و كار
زبان مدرك
انگليسي
چكيده فارسي
In this paper we examine the relationship between perceived market orientation, satisfaction, loyalty and post-enrolment communication behavior in higher education sector. We have collected 376 completed questionnaires from students of University of Tabriz. We found that perceived market orientation is significantly related to satisfaction, loyalty and post-enrolment communication behavior. Also the mediating role of satisfaction between perceived market orientation, loyalty and post-enrolment behavior has been proved.
كشور
ايران
لينک به اين مدرک