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health marketing

In the current competition, most hospitals are struggling to maintain their market share and survival, and ultimately remain profitable. An important tool for overcoming the challenge of hospital marketing. This article provides guidelines for developing a marketing plan for health services. The present paper is a library inquiry in terms of information collection. The results of the studies indicate that at present, new methods of treatment, as well as less costly alternative therapies, provide specific therapies for specific patients, including screening stages, treatment and post-treatment care, the creation and use of the Web Comprehensive website for introducing the hospital, specialist doctors and services provided by the hospital and utilizing it to sell services, creating an integrated information system for accurate records and keeping patient records and medical records in order to enhance customer loyalty can provide appropriate strategies for increasing Benefit from treatment centers

In the current competition, most hospitals are struggling to maintain their market share and survival, and ultimately remain profitable. An important tool for overcoming the challenge of hospital marketing. This article provides guidelines for developing a marketing plan for health services. The present paper is a library inquiry in terms of information collection. The results of the studies indicate that at present, new methods of treatment, as well as less costly alternative therapies, provide specific therapies for specific patients, including screening stages, treatment and post-treatment care, the creation and use of the Web Comprehensive website for introducing the hospital, specialist doctors and services provided by the hospital and utilizing it to sell services, creating an integrated information system for accurate records and keeping patient records and medical records in order to enhance customer loyalty can provide appropriate strategies for increasing Benefit from treatment centers