Comparing of sports tourism marketing development infrastructure in Semnan province

The purpose of this study was to investigate marketing development strategies of sports tourism was Semnan province. The research method is descriptive-analytic study. The study population consisted of all sports experts, tourism experts and managers of travel agencies in Semnan province in the years 2015. And because of the low population size (187 people), the sample size in this study was considered equal to the number of population. To collection data used from on demographic questionnaires and the development of sports tourism marketing researcher. Kolmogorov-Smirnov test used for normality of data distribution, to determine the difference between the average Viewpoint sports, tourism experts and managers about the development of sports tourism travel agencies Semnan Province ANOVA (ANOVA) and LSD post hoc tests to evaluate differences between different groups respondents were used. The confirmatory factor analysis to determine the factor loadings and prioritize the factors affecting the development of tourism marketing was used. The results showed that compared attitudes about infrastructure showed a significant difference between the views of experts in sport (x= 91/3) with tourism experts (x=14/4), between the views of experts in sport (x=91/3) with managers of travel agencies (x=80/3) there.