شماره ركورد كنفرانس :
3967
عنوان مقاله :
Antecedents of Online Purchase Intention: A Cross-National Study Between Iran and Malaysia
پديدآورندگان :
Sadiq Eshaghi Seyyed Mohammad sadiq.isaac@gmail.com PhD Student of Marketing ManagementFaculty of Administrative Economics University of Isfahan
Isfahan,Iran , Afshardoost Mona mona_chorni@yahoo.com Master of Business AdministrativeInternational Business School Universiti Teknologi Malaysia Kuala Lumpur, Malaysia , Ahmadi Mohammad Mehdi mmahmadi68@gmail.com Master of International MarketingFaculty of Management and AccountingAllamehTabataba’i University
Tehran, Iran
كليدواژه :
Cross , Cultural Research , Structural Equation Modeling , Hofstede , Online Purchase Intention , Perceived Website Quality , Website Trust.
عنوان كنفرانس :
دهمين كنفرانس بين المللي تجارت الكترونيك با رويكرد بر توريسم الكترونيك (ECDC2016)
چكيده فارسي :
this study examines how cultural values influence consumer decision-making with respect to online purchase intention in Iran and Malaysia. The findings suggest that cultural values are antecedents to Website trust, perceived Website privacy and Website quality. As a result, comparing the Iranian and Malaysian models of online purchase intention, Website trust significantly affected the frequency of online shopping in the Malaysian model, but it did not in the Iranian model. The perceived Website privacy and Website quality significantly affected online shopping frequency in the Iranian model, but not in the Malaysian model. The implications of the study were discussed.
