Perception Process and its Role in of Managers’ and Entrepreneurs’ Effectiveness

Nowadays, human resources are the most important resourcesof any organization and refers to as human capital , because in fact this is human resources that apply other resources of organization such as financial resources, information and etc. and use them in order to achieve organizational goals. If the workforces do not have necessary skills for using these resourcesproperly and effectively, no doubt, the organization will not achieve its predetermined goals. Perception is one of the most important issues of organizational behavior. Perception is important because each person s perception of reality will form his or her acts and the person s acts and expectations have effect on others’ reactions. Therefore, managers by realization of perception process can understand why different persons react different to a same subject and also realize different aspects of persons behavior. Perception also can affect the process of creating new businesses and effectiveness of entrepreneurs. This article will examine the effects of perception process on managers’ and entrepreneurs effectiveness from different aspects.