پديدآورندگان :
Azizi Ghohroudi Samira Social Sciences Department, Imam Khomeini International University, Imam Khomeini Street,Qazvin, Iran , Mohammadnia Asmarz Arash Social Sciences Department, Imam Khomeini International University, Imam Khomeini Street,Qazvin, Iran , Kalateh Amir Social Sciences Department, Imam Khomeini International University, Imam Khomeini Street Qazvin, Iran , Majid Elahi Seyed Social Sciences Department, Imam Khomeini International University, Imam Khomeini Street, Qazvin, Iran
كليدواژه :
balanced scorecard , strategic management , organization , providential mind , corporate objectives
چكيده فارسي :
It is impossible for companies to achieve success and preserve it via traditional methods. Today, managers cannot make decisions based on a series of fixed rules, traditional policies and simple conclusions. They need to consider new policies and strategies at the time of planning and determining corporate objectives. Therefore, balanced scorecard model (BSC) is a new attitude for implementing strategies in organizations. This model measures organizations’ motivations and determines the indexes which need to be assessed and the actions which need to be considered. This paper studies how to use this new attitude based on a dynamic and providential mind for arriving at strategic management. The results show that BSC model is the best strategic management method and lets organizations be creative and innovative and also try actively for the future of organization.
