A Typology of Strategic Relationships in Religious Tourism Business Networks

The importance of networking in the area of inter-organizational network theory has become more and more evident to tourism scholars. However, prior literature has paid little attention to the application of networking in a religious setting, particularly the processes which occur inside, i.e. competition, coopetition and cooperation. Drawing on an extended literature review and a resource-based view, this paper presents a typology of strategic relationships in the context of religious tourism networking. This research contributes to the network theory by proposing the applicability of the networking processes in a new setting; namely, religious tourism.