چكيده فارسي :
Public place Management requires policy and planning based on the priority of the components affecting spatial behavior. To plan and preserve Jemaa el-Fna square as a dynamic public place, the sub-criterias of the three main components of the urban landscape (semantic-perceptual, functional-activity and aesthetic) has been researched and elucidated in relate to the three main alternatives for the planning public place (audience, time and creativity).
The criterias and sub-criterias in Analytic Hierarchy process method (AHP) were examined and the prioritied for planning the public space management in Jemaa el-Fna (as a case study). The study showed that audiences have the greatest impact in urban landscape management of Jemaa el-Fna, and then creativity and time alternatives affect the components of urban landscape. Based on the meaningful results of the evaluation, this public place is strongly focused on the audience. Also, planning priority of public place is initially focuced on the relationship of audience with the functional-activity component, (ii) the semantic-perceptual component, and (iii) the aesthetic component.