Compare the Perspective of Based on Experts Opinion Zanjan Province Badminton Sport in Relation to the Factors Affecting Financial Support Development

One of the most effective and important elements of marketing, is the sporting sponsorships. Sport financial sponsors issue because great impact on the economic development of the sports industry has always been of interest to researchers. It is understandable what are that the most important factors in badminton supporting of Zanjan province from the perspective of coaches, referees, athletes and the pioneers, have persuaded researchers to identify the perpetrators and their financial support Triggers variables and to answer the question as to whether their views toward factors affecting financial support development of badminton in zanjan province, there is different? Methodology of this research was descriptive survey, which was done by field study. The Statistical population consisted of this study included coaches, referees, athletes, the Pioneers and authorities for Badminton Sport board Zanjan Province, that due to the low number (N= 80), all of them selected as research samples and were questioned. Data was collected through a researcher made questionnaire and its validity was confirmed by sport management experts. The reliability of questionnaire was calculated as a=0.88. Data were analyzed through one way analysis variance (ANOVA) and Friedman tests. All statistical tests at the significance level (P 0/05) and done accomplished in SPSS. According to the obtained quantities (F= 1/425, 0/725, 1/658, 0/226 Sig= 0/234, 0/578, 0/169, 0/923) it can be stated that does not exist significant differences between respondents compared to comment on the factors affecting financial support development of badminton in zanjan province. Accordingly, study assumes in connection with that there is a difference in the view of respondents in relation to the factors affecting financial support development of badminton in zanjan province will not be approved, the level (P 0/05). Also the perspective of coaches, referees, athletes and the pioneers in relation to the factors affecting financial support development of badminton in zanjan province were environmental campaign with the weighted average 2.82, structure and the management of sport with an average of 2.72 incentives, support and encouragement with an average of 2.25 and the possibility of a media campaign with an average of 2.22, which were rank first and fourth respectively. According to the final results of the research can be stated that the views of the majority of coaches, referees, athletes and pioneers was similar than of the factors affecting financial support development of badminton in zanjan province. So compare and analyze the factors affecting the development of sports sponsorship from the perspective of the views of sport professionals and experts, can be appropriate solutions to attract sponsors and supporters increase investment in the sport of badminton in the province and to provide the country.