تأثير مديريت كيفيت جامع بر نوآوري در شركت هاي خودرو سازي ايران خودرو، گروه سايپا و بهمن

Effect of Total Quality Management on Innovation in Car Manufacturing Companies of Iran Khodro,Saipa and Bahman Group

Many researchers believe that total quality management can effectively promote innovation. The question arising here is that “is there a relationship between total quality management and innovation?” this study aims to investigate the effect of total quality management on innovation in car manufacturing companies of Iran Khodro, Saipa and Bahman Group. After reviewing the literature on total quality management and innovation, the research question arises as follows: “Does total quality management have a positive impact on innovation?” Considering the study conducted by Hung et al. (2011) and the proposed model in the present study, the research hypotheses are posed and tested. The hypotheses are as follows: (1) Top management support has a positive effect on innovation; (2) Employee involvement has a positive impact on innovation; (3) Continuous improvement has a positive effect on innovation; (4) Customer focus on innovation has a positive effect. The population consists of car manufacturing companies of Iran Khodro, Saipa and Bahman Group. The data are collected through a questionnaire. The data are analyzed using descriptive and inferential statistics through SPSS software. The hypotheses are tested using factor analysis and path analysis through LISREL software. The results show that all the hypotheses are confirmed.

Many researchers believe that total quality management can effectively promote innovation. The question arising here is that “is there a relationship between total quality management and innovation?” this study aims to investigate the effect of total quality management on innovation in car manufacturing companies of Iran Khodro, Saipa and Bahman Group. After reviewing the literature on total quality management and innovation, the research question arises as follows: “Does total quality management have a positive impact on innovation?” Considering the study conducted by Hung et al. (2011) and the proposed model in the present study, the research hypotheses are posed and tested. The hypotheses are as follows: (1) Top management support has a positive effect on innovation; (2) Employee involvement has a positive impact on innovation; (3) Continuous improvement has a positive effect on innovation; (4) Customer focus on innovation has a positive effect. The population consists of car manufacturing companies of Iran Khodro, Saipa and Bahman Group. The data are collected through a questionnaire. The data are analyzed using descriptive and inferential statistics through SPSS software. The hypotheses are tested using factor analysis and path analysis through LISREL software. The results show that all the hypotheses are confirmed.