شماره ركورد كنفرانس :
4645
عنوان مقاله :
يك مدل از مديريت استراتژيك
عنوان به زبان ديگر :
A MODEL OF THE STRATEGIC MANAGEMENT
پديدآورندگان :
Rezapanah Amin amin_rezapanah@yahoo.com Islamic Azad University
كليدواژه :
Keywords: strategy , strategic management , strategic plan , model , changes
عنوان كنفرانس :
سومين كنفرانس ملي رويكردهاي نوين در علوم انساني، چالش ها و راه حل ها
چكيده فارسي :
Although the expression of strategic management was officially introduced in the theoretical language even since 1973, during “The First International Conference of Strategic Management” organized by I.H. Ansoff at the Vanderbilt University, the acceptances of this concept given by an author or other are in general quite different, the strategic management being considered as the process that aims to facilitate the management of an organization and to use the strategy for orienting the actions; it incorporates the putting into practice of the strategic actions related to structural and cultural factors.