يك مدل از مديريت استراتژيك

A MODEL OF THE STRATEGIC MANAGEMENT

Although the expression of strategic management was officially introduced in the theoretical language even since 1973, during “The First International Conference of Strategic Management” organized by I.H. Ansoff at the Vanderbilt University, the acceptances of this concept given by an author or other are in general quite different, the strategic management being considered as the process that aims to facilitate the management of an organization and to use the strategy for orienting the actions; it incorporates the putting into practice of the strategic actions related to structural and cultural factors.