The identification and prioritization of the affecting factors on electronic stores’ sales in Iran

Nowadays, growing and inevitable trend of globalization, increasing competition and promoting electronic commerce has changed the ways that individuals and organizations conduct their businesses. Most companies have realized the importance of e-business as they have begun to change traditional business into e-business and in this regard, are taking advantage of the benefits of using the Internet and have been established virtual stores to increase sales. Given the importance of this subject today, this study evaluates and ranks the factors affecting the sale of goods on the internet deals. In this survey, after the study done by a researcher-made questionnaire in which validity and reliability has been proved (Cronbach's alpha: %83), the data collection was carried out, and according to the sample size, 450 questionnaires were analyzed. The results indicate that factors such as Website design and content quality, speed and ease of use of the website and also the product type, how to get the goods, and method of payment for goods and merchandises are the factors that affect the rate of sales. Other factors affecting the results of this study are: being honest stores, side services and effective advertising. On the other hand, it was revealed that users' attitudes toward ecological factors have influenced some of these factors.