شماره ركورد كنفرانس :
3340
عنوان مقاله :
Barriers and Crucial factors affecting Iranian consumer mind during online shopping
پديدآورندگان :
Doaei Habibollah Associate professor, Faculty of Economics and Business Administration Ferdowsi University of Mashhad, Iran. , farzaneh Hassanzadeh Jaleh Faculty of Management and Accounting University of Sistan and Balouchestan, Iran
كليدواژه :
Consumer behavior , online shopping in Iran , E-commerce , trust
عنوان كنفرانس :
هفتمين كنفرانس بين المللي تجارت الكترونيكي در كشورهاي در حال توسعه با تمركز بر امنيت ملي
چكيده لاتين :
E-commerce has made life simple and innovative of individuals and groups; consumer
Behavior in online shopping is different from the physical market where he has access
to see the product. The purpose of the research was to study the consumer behavior in
online shopping of electronics especially in Iran. Primary data was collected through the
questionnaire survey and by emails from personal contacts in two major cities of Iran.
Price, time saving and convenience were identified as important factors which lead to
certain buying behavior in online shopping.
