تاثير مشتري مداري، تغيير پذيري و يادگيري سازماني بر افزايش كارايي كاركنان بانك مسكن ايران

Effect of customer-orientation, changeability and organizational learning on enhancing efficiency of employees in Iran Maskan Bank

Generally, if lack of considering organizational culture, beliefs and values of individuals is not resulted in absolute failure of the organization and lack of access to its goals, it can at least cause many problems in regard with process of the organization and can also waste high range of energy for purpose of solving problems resulted from encounter of predicted objectives and common culture of the organization. In some organizations like bank, in which performance of employees is directly under control of customers, weakness in efficiency can cause losing customers and finally decreasing profitability of the bank branch. Hence, the present study is aimed in investigating this issue that how and to what extent dimensions of organizational culture can affect efficiency of employees. The present study is in field of descriptive-survey studies. In terms of data collection method, it could be mentioned that the present study has been in kind of a descriptive research. This is because; in terms of classification of studies based on data collection method, the study has collected real evidences in regard with type of phenomena and has also described existing conditions.