كليدواژه :
creative management , TOURISM INDUSTRY , Developing Country , iran
چكيده لاتين :
Iran has a lot of natural, historical and artificial values for tourism industry, which should consider as national resources and can improve economy of Iran. All existing material and spiritual values in Iran can use as worthwhile capital to develop basis of economy. By knowing and probing in these values, converting values into the dentity of beneficiaries and codifying the comperhensive plan, we can introduce the cultural and history of the country to the world. The purpose of this paper is presenting strategies for using the existing values and potential in Iran and attracting people to visit it. In addition, it expresses factors that have been deprived Iran to achieve benefits of tourism and answers to now Iran concerns of tourism industry (Such as, the negligible income of this industry with respect to the potentials) with important aspects of innovation in the tourism business. In order to achieve the goals and objectives, we study documents of World Tourism Organization, available statistics and data from tourism in Iran and survey he comparative analysis between Iran and several developing countries. After that, strategies will be presented to attract more tourists and boost national income from tourism industry. Due to the difficulties in the development of tourism in Iran, to promote the tourism industry, we need long-term and strategic plans. Standardization of global experience in localization tourism services can be a solution for practitioners. Also, in accordance with the position of the Islamic Republic of Iran, both in terms of cultural attractions and natural potentials, we should equip resources. At first, we should promot human resources and using top talent. In the second step, we should enter to facilities and standard of services. In final stage, a marketing professional should be placed on the agenda and comperehensive plan.
