شماره ركورد كنفرانس :
1677
عنوان مقاله :
Investigating the Relationship between E-Commerce and Customer Behavior (Case Study: Mashhad and Dubai)
پديدآورندگان :
Barati Hamid reza نويسنده , delgosh kazem نويسنده , Maghol Ali نويسنده , Yazdanpanah Ali نويسنده , Mahmoudi Rasul نويسنده
كليدواژه :
E-COMMERCE , Customer behavior
عنوان كنفرانس :
هشتمين كنفرانس بين المللي تجارت الكترونيك با رويكرد بر اعتماد الكترونيك
چكيده لاتين :
In today society with developing in information
technology, firms have been revolutionized and are
transforming from traditional to becoming electronic. In a
internet based market in comparison to a traditional
market, an organization are facing with more competitors
and customer loyalty will fade. So in e-Commerce, building
trust, satisfaction and keeping customers for organizations
are very important and at the same time difficult. In this
study, we investigate the relationships between using e-
Commerce and important variables such as satisfaction,
customer trust and loyalty and so we used two statistical
populations from Mashhad and Tehran and from which we
selected samples among customers that who have done
internet shopping. Likert questionnaire has been designed
شماره مدرك كنفرانس :
2597914