736

The Study of Outdoor Advertisements Effects on Behavioral Mechanisms of Final Consumers in Food Industry of Iran

Sayyar Rezvan Naghi نويسنده MA Student of Trade Management , Farabi Campus, , University of Tehran, Iran , Norouzi Hossein نويسنده , Bejman Mehdi نويسنده , Firoozi Zohreh نويسنده

6

Consumer’s Behavior , advertisements , Purchase decision

1394

كنفرانس ملي تبليغات محيطي

فارسی

4117956

1394

1

6

1394