شماره ركورد كنفرانس :
1677
عنوان مقاله :
Online Re-Purchase Intention: Testing Expectation Confirmation Model ECM on Online Shopping Context in Iran
پديدآورندگان :
Hozhabri Aliakbar نويسنده , Raeesi Ronak نويسنده , Md Nor Khalil نويسنده , Salimianrizi Hamideh نويسنده University of Isfahan, Iran , Tayebiniya Jafar نويسنده
كليدواژه :
Online shopping , Continuance intention , e- shopping , Re-Purchase
عنوان كنفرانس :
هشتمين كنفرانس بين المللي تجارت الكترونيك با رويكرد بر اعتماد الكترونيك
چكيده لاتين :
The purpose of this paper is testing expectation
confirmation model (ECM) in Iranian online shopping context,
and identify poverty of ECM in explanation of Iranian online
shopping and also know which factor in this model is more
significant in online shopping content intention from customer
perspective. The current study is an online survey of internet
shopping in Iran with respect to structural equation modeling
along with the invariance validates model fit. The finding shows
that accordingly satisfaction, confirmation and perceived
usefulness are important elements in context of online shopping.
The results contribute to the literature on the internet shopping
and for intentions in the context of Iran.
شماره مدرك كنفرانس :
2597914
