Analysis of Challenges and Strategies of Electronic Insurance Development, Case Study: Iran Insurance Joint Companies of Mazandaran Province

Electronic insurance is one of important phenomena resulted from information and communication technology applying as well as information management that led to a deep development in insurance sale and loss indemnification procedure. The present research analyzes the electronic insurance challenges in Iran Insurance Joint Co. of Mazandaran Province. This research inspiring from Three Dimensional Model (co-structure- content- context) and adding the fourth dimension to this model (natural factors) analyzes the impediments and strategies for implementation of electronic insurance in Iran Insurance Co. The experts of Iran Insurance Joint Co. of Mazandaran Province equal to 45 persons formed the population of this study. Accordingly, the most important challenges of electronic insurance development were identified and prioritized by means of analytic hierarchy process (AHP). The results indicated that the structural factors have the most priority and thereafter behavioral, environmental and natural factors respectively are prioritized. Finally, appropriate strategies were presented in four behavioral, structural, contextual and natural dimensions.