Author/Authors :
yavuz, selahattin erzincan üniversitesi, turkey , karabulut, turgut erzincan üniversitesi, turkey
Abstract :
Markov chains are applied to stochastic processes which are completely unpredictable in advance. Markov chains are a special type of discrete-time stochastic processes. Markov chains may be applied to many fields such as education, marketing, health care, accounting and manufacturing. In this study, Markov chains were applied to the preferences on mobile phone brands which university students are using. To analyze the preferences on mobile phone brands via Markov analysis, a questionnaire was applied to a total of 520 students, 278 of whom are female, and 242 of whom are male students studying at Erzincan University. As a result of the study, in the current situation it was found out that the top three most widely used mobile phone brands are respectively Samsung (43.5%), Apple (15.2%) and LG (10.8%). Students who use these brands have also remained loyal to the brand. It was also realized that whereas the brands remained loyal by the female students are Apple (70%), Samsung (51%) and LG (22%), it is Apple (47%), Samsung (45%) and LG (30%) for male students. Finally it was seen that without regarding female-male distinction, in general the brands remained loyal are respectively Apple (55%), Samsung (49%) and LG (26%).
