Author/Authors :
AKSARAYLI, Mehmet Dokuz Eylül Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Ekonometri Bölümü, Turkey , SAYGIN, Özge Dokuz Eylül Üniversitesi - Sosyal Bilimler Enstitüsü - Ekonometri Bölümü, Turkey
Title Of Article :
PERCEIVED SERVICE QUALITY AND DETERMINATION OF THE EFFECT ON SERVICE PREFERENCE WITH LOGISTIC REGRESSION ANALYSIS
Abstract :
In this study, students’ perceived service quality level of Dokuz Eylul University (DEU) Buca Girl Dormitory Service is investigated by using SERVQUAL scale, which is a common service quality measure. Impacts of the dimensions of perceived service quality, which are tangibles, reliability, responsiveness, assurance, empathy, on preference and recommendation are investigated by logistic regression analysis. As a result, it is concluded that perceived service quality has impacts on preference and recommendation of dormitory service.
NaturalLanguageKeyword :
Perceived Service Quality , SERVQUAL , Logistic Regression , Service , Dormitory Service , Service Preference
JournalTitle :
dokuz eylul university the journal of graduate school of social sciences
