Author/Authors
ALPAYKUT, Süleyman Dokuz Eylül Üniversitesi - Fen Fakültesi, Turkey
Title Of Article
USING STRUCTURAL EQUATION MODELING TO DETERMINE VOICE OF CUSTOMER IN QUALITY FUNCTION DEPLOYMENT
شماره ركورد
14007
Abstract
Companies operating in today’s world have to adapt to constantly evolving and changing conditions of the competition to survive no matter which sector they work in. Companies adapting to change continue to live for years but those that cannot adapt doesn’t exist so long. Adapting to change is possible only by answering the expectation of customers. Quality Function Deployment (QFD) and Structural Equation Modeling (SEM) which has growing importance in recent years are combined in this study. In QFD, voice of customer is determined by using SEM and an application example about a GSM operator is presented.
From Page
11
NaturalLanguageKeyword
Voice of Customer , Quality Function Deployment , Structural Equation Model.
JournalTitle
dokuz eylul university the journal of graduate school of social sciences
To Page
22
JournalTitle
dokuz eylul university the journal of graduate school of social sciences
Link To Document