Abstract :
Veiling fashion shows which emerged in the 1990s and the catalogs prepared later on have been precursors of transformation of veiling wearing as a fashion object. In the 2000s, it has been possible to mention a sector producing almost everything, from clothing to beauty and care products for devout or conservative women. The only thing remaining is a fashion magazine in which those products will be advertised. This article examines Aysha and Enda known as veiling fashion magazines in context concepts of consumption, religion, and women. It has been analyzed how advertising, religion, and women were included in these magazines and what contents and discourse of them. It has been concluded that the magazines promote luxury consumption, they are not assertive about religion, and they do not provide benefits to women in getting involved in working life, arising in the public sphere, self-fulfillment, and realizing their agency capacity, except smart dressing.
