ÜSTÜNDAĞLI ERTEN, Elif Ege Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi - Isletme Bölümü, Turkey , ÖZHAN DEDEOĞLU, Ayla Ege Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi - Isletme Bölümü, Turkey

INNOVATION IN PRODUCTION OR CONSUMPTION? SUSTAINABILITY, MARKET ECONOMY AND EVALUATING TURKISH MARKET ON THE BASE OF INNOVATION

16229

Innovation is appearing as newness which could be commercialized and disseminated. Turkey has taken attention with especially Vision 2013 project in terms of innovation. This development especially realized in fast moving electronic goods such as tablet computer, mobile phone which are more visible in the market. However does this situation really reflects a real innovative development? This study aims to evaluate Turkey‟s general innovation position with secondary data and to make a distinction between innovation in production and innovation in consumption in fast moving electronic goods market. By this way innovation concept will be evaluated in the scope of consumers and situation analysis will be done in terms of consumers as important sustainability actors. In the study it is also aimed to offer public policy suggestions for innovation ecosystem sustainability.

175

Innovation , Consumption , Production , Fast Moving Electronic Goods

Ege Strategic Research Journal

190