Author/Authors :
ŞİŞLİ, Gülçin Celal Bayar Üniversitesi - Sosyal Bilimler Enstitüsü - İşletme Bölümü, Turkey , KÖSE, Sevinç Celal Bayar Üniversitesi - İ İ B F - İşletme Bölümü, Turkey
Title Of Article :
THE RELATIONSHIP OF CORPORATE CULTURE AND CORPORATE IMAGE: AN APPLICATION ON PUBLIC AND FOUNDATION UNIVERSITIES
Abstract :
It was aimed to examine corporate culture and corporate image perceptions of university students and the relationship between these two concepts in this study. In addition, it is determined whether corporate culture and corporate image perceptions of university students vary according to sex, type of university (public and foundation) and department which students have studied and whether there is a relationship between students satisfaction about the department which students have studied according to type of university, as well as department which they have studied. Hypotheses that are developed tested with a fieldwork. The sample of the fieldwork carried out in Manisa and Izmir consists of 454 university students from two public universities and two foundation universities.
NaturalLanguageKeyword :
Corporate Culture , Corporation Image , Universities
JournalTitle :
Erciyes University Journal Of Economics and Administrative Sciences
