Direct to consumer drug advertisments and patient rights: A qualitative research

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AİM: This study aims to understand and manifest the health professionals point of views’ (pharmacists and physicians) on direct to consumer drug advertisements as a part of patient right, who are members of Non Govermental Organisations (NGO). METOD: Focus group discussions and interviewing is used as one of a qualitative research method. In summer and fall of 2012, 3 group discussions were carried out with physicians and pharmacists. Participants’ own opinions on direct to consumer drug advertisements, independent from their memberships of their NGO’s, were talked and recorded via semi structured questions. All the group interviews lasted 1 to 2 hours. The assessments were done after the transcriptions. RESULTS and DISCUSSION: In this priliminary reserach, it is understood that, direct to consumer drug advertismets may harm the patient rights as well as human rights. The participants, phsicians and pharmacists, who are members of pharmaceutical industry and pharmaceutical profession association, declared and mentioned that, a global negotiation of drug industry, manufactırers, exporters,stake holders, pharmacists, community representers and governmental authority is needed on drug advertisements.

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drug advertisements , pharmacist , qualitative research , patient rights

Journal of Research in Pharmacy

176

Journal of Research in Pharmacy