AKIN, Adnan Gaziantep Üniversitesi - Turizm ve Otelcilik Meslek Yüksekokulu - Seyahat-Turizm ve Eğlence Hizmetleri Bölümü, Turkey , AKIN, Aliye Gaziantep Üniversitesi - Turizm ve Otelcilik Meslek Yüksekokulu - Otel, Lokanta ve İkram Hizmetleri Bölümü, Turkey

A research for Determination of Pricing Methods Applied to Food and Bavarege Enterprises that had Tourism Operation License in Gaziantep

19522

The number of the food and beverage businesses is getting higher day by day. As a result of this, an intensive competition is seen. That the businesses are based on labor-intensive and capital and that the products which are produced in businesses can’t be stocked and weakness of them and also the rivalry between the businesses make pricing important. Because of this reason, during the pricing products which are produced by businesses , determining a right method and applying it is important for the future of the business. The main purpose of this study is to specify the methods which are applied pricing the products which are produced by food and beverage services having tourism certified. In southeast’s largest province Gaziantep, a survey was conducted by using face to face method in order to determine about tourism certified business pricing with status of current all of the business(18 pieces). And by using surveys results, frequency distributions were examined and as part of 5 points Likert analyze, it was determined that the businesses apply methods which are intended to profit and cost. And also the owners and administrators who joined survey are not sure about whether place of the business has an importance on pricing or not.

146

Pricing , Tourism , Food and Beverage Business

Gaziantep University Journal Of Social Sciences

163