Author/Authors :
ŞENER, Yelda Dumlupınar Üniversitesi - KMYO - Dış Ticaret ve Pazarlama Bölümü, Turkey , BEHDİOĞLU, Sema Dumlupınar üniversitesi - İktisadi ve İdari Bilimler Fakültesi, Turkey
Title Of Article :
Chi-Square Test of Word of Mouth Marketing with Impact on the Evaluation of Patients Hospital and Services: An Application in Teaching and Research Hospital
Abstract :
The purpose of this study, using data provided from 223 inpatients in a teaching and research hospital, hospital’s preference is to explain the effect of word of mouth marketing. For this purpose, word of mouth marketing process is evaluated in terms of providing information about the hospital and the patient’s level of intimacy, both of patients and information provider’s level of expertise with related to hospital and services, the patient’s perceived level of risk for hospitals and services and providing information’s level of impact on patient being treated in hospital. The obtain data, after evaluation by frequency distributions these factors impact on word of mouth marketing is demonstrated by descriptive statistics, chi-square analysis and pearson’s correlation analysis. As a result of this study is concluded word of mouth marketing on the training and research hospital is preferred by the patints to have a significant impact.
NaturalLanguageKeyword :
Word of Mouth Marketing , Health Services , Chi , Square Test
JournalTitle :
Gaziantep University Journal Of Social Sciences
