Author/Authors :
DEMİRELİ, Cemalettin Dumlupınar Üniversitesi - Uygulamalı Bilimler Yüksekokulu - Sigortacılık ve Risk Yönetimi Bölümü, Turkey , YILMAZ, Metin Dumlupınar Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Uluslararası Ticaret ve Finansman Bölümü, Turkey
Title Of Article :
THE EFFECTS OF TIME DRIVEN ACTIVITY BASED COSTING METHOD ON STRATEGIC MARKETING DECISIONS
Abstract :
The data required by enterprises for the maintenance has gained importance due to reasons such as recent growth in competition and technological developments. It has been also important to reach reliable data to make strategic decisions. Data to be provided by accounting department of the enterprise is required so that future activities, which are of strategic marketing decisions, could be planned and the price of products can be identified. This study examines the effects of time driven activity based costing method on strategic marketing decisions, cost of products, and pricing of products. It aims to point out the contributions of time driven activity based costing method to strategic marketing decisions of executives and the advantageous sides of the method
NaturalLanguageKeyword :
Strategic marketing decisions , time driven activity based costing , accounting information system , marketing information system
JournalTitle :
Celal Bayar University Journal Of Social Sciences
