Şimşek, Kerem Yıldırım Anadolu Üniversitesi - Beden Eğitimi ve Spor Yüksekokulu, Turkey

THE COMMERCIAL RECREATION AND SERVICE QUALITY IN MALLS

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In this study was aimed determine to opinions and differences of customer attending intended for service quality (staff characteristics, program features and environmental and equipment) of recreational activities within the mall. The scale named “The Recreational Service Quality” developed by Ceylan et al., (2010) has been made use of in order to collect data. The universe of the research is formed by mall consumers. It has been addressed to a total of 460 mall costumers; 268 male (58%) and 192 female (42%) selected among the population through simple sampling method. In order to determine the service quality of recreational activities within the mall, t-test and ANOVA analysis were applied to the data obtained about gender, educational background, age, occupation and income level of the study subjects. The results of the study determine that the mall customers evaluate the recreational activities differently depending on their gender, age, educational background, occupation and income level.

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Commercial recreation , mall , recreational organization , recreational activities , service quality

Pamukkale Journal Of Sport Sciences

75