PALA, Emre Celal Bayar Üniversitesi - Yüksek Lisans Programı, Turkey , KARTAL, Burak Celal Bayar Üniversitesi - İşletme Bölümü, Turkey

An Empirical Study of the Attitudes of Turkish Bank Customers Regarding Internet Banking

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Despite having state-of-the-art technology and providing superior services, Turkish banks still suffer from a lack of internet bank users. This study examines attitudes of bank customers regarding Internet Banking via a sample of 196 active internet banking users. Specifically, the study addresses issues such as internet banking usage frequency, main reasons for using it, variables influencing the selection of principal internet bank used and preferences with regards to internet banking usage. The results of the study highlight the importance of time, convenience, and security mostly in parallel to the literature. Also, customers’ preferences towards internet banking were grouped under seven dimensions: Ease of access and use; ease of learning; variety of transactions; deficiencies in banks’ web sites; security; payment and financial transactions; and compatibility with life-style. In conclusion, recommendations for banks aimed at reaching higher internet banking usage levels have been made.

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Internet Banking , Banking Customer , Electronic Banking

Journal Of Management an‎d Economics

61