Abstract :
Healthcare communication studies, which were conceptualized after interactions and transactions concerning healthcare issues among individuals were joined and practiced by communication theories, have gained momentum and become a popular application area in recent years. The most distinct application of healthcare communication, which represents the interface between people and healthcare and is applied on many levels, is to inform individuals and masses on healthcare, raise awareness, encourage correct/healthy behavior and ensure their sustainability, thus, improve general health. In the strict sense, healthcare communication is verbal exchange between doctor and patient. In broad terms, it is described as the active research area that focuses on interdisciplinary and multidimensional human interaction’s part in healthcare and healthcare services. The healthcare communication concept is shaped within the framework of managing human health as a whole and supporting it in social life. This expanded the study area of healthcare communication from only medical aspect and added Bio-psychosocial Healthcare Approach, making it to evolve into preventive approach and resulted in healthcare services communication becoming a multidisciplinary area. Healthcare Communication programs were developed, a wide range of methods were created that are compatible for the said target audience and with special cases. Major ones may be named as Media Literacy, Media Advocacy, Public Relations, Entertainment Based Education, Educating Individuals and Groups, Developing Partnership and Social Marketing. Aim of this compilation is for healthcare professionals to utilize healthcare communication more effectively in order to discuss guiding suggestions within prospects of up-to-date literature in their relationships between patients, healthy individuals or families. That is why the studies are aimed to be a tool for healthcare communication to potentially steer individuals towards correct behaviors and improve living quality by informing, motivating and raising awareness
