Author/Authors :
DEVRANİ, TÜLAY KORKMAZ Başkent Üniversitesi - İ İ B F - İşletme Bölümü, Turkey
Title Of Article :
THE EFFECT OF PERSONAL VALUES ON ATTITUDE TOWARD TIPPING
Abstract :
The purpose of the study is to investigate the effect of customers’ personal values on their attitudes toward tipping. 221 survey gathered from customers with convenience sampling. The results revealed that values serving collective interests have no effect on attitude toward tipping whereas values serving individual interests have. Study results also indicated that there is no relationship between the “benevolence” and “conformity” value types and attitude toward tipping. On the other hand, there is a negative relationship between the “achievement” and “stimulation” value types and attitude toward tipping.
NaturalLanguageKeyword :
Personal values , Attitude toward tipping , Schwartz Value Survey
JournalTitle :
Afyon Kocatepe University Journal Of Economics and Administrative Sciences
