THE MARKETING PROBLEMS OF NATURAL AND ORGANIC PRODUCT PRODUCERS IN TURKEY: AN EXPLORATORY STUDY

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The negative results of conventional agricultural application have an important role with deterioration balance of nature and human health. In previous studies, natural/organic product consumers‘s atttitudes were examined however the problems or experiences of producers side were not seen. Because of this reason, this research‘s aim is to reveal the problems experienced by producers of natural/organic products. Based on two experts thoughts the participants were selected based on judgement sampling and including 9 organic and 9 natural product producers via e-mail. Participants produce such as vinegar, tarhana, meat, cheese, butter, olive oil, vegetables, fruits, cream, soap, eggs, chicken.. According to the results, organic product producers have similiar problems with natural products producers. Almost all of the producers are mention about the lack of state support and consumers are not adequately informed. Organic producers claim that they have a problem with the certification procedures and their costs. The other problems are marketing problems related to small-scale production, much of the cost due to the lower version, unconscious selling dealers and consumer’s price sensivity.

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Natural Product , Organic Product , Marketing and Producer

Afyon Kocatepe University Journal Of Economics an‎d Administrative Sciences

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Afyon Kocatepe University Journal Of Economics an‎d Administrative Sciences