mamoun, sidi mohamed university mohamed v rabat, Morocco

THE QUESTION OF MEANING BETWEEN PRODUCERS AND INTERPRETERS IN OF ‘NISAE MINA ALMAGHRIB’ AND ‘CITADINE’: A SOCIOCOGNITIVE APPROACH

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The undertaking of this paper is neither to uncover the direct effects of the ideological explicit or implicit propositions made in the two Moroccan women magazines under study, nor to provide a detailed account of their interpretive strategies shaping their discourse behaviour at the macro-structural level. Rather it hopes to provide an insight into the relationship between the producers of these publications and their targeted readerships. On this basis, the form and line of the questioning do not point directly to the readers’ potential to assign multiple meanings to texts by taking apart particular extracts for a textual assessment of the dynamics of interpretive variation. The conception of the questionnaire aims at providing an in-depth information about the producers and their gendered community of interpreters. It- is equally meant to bring to the fore the importance of the role of their mental models in mediating between women magazines as a social apparatus and the feminine discourse practice in Morocco.

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Meaning , producers , interpreters , ‘nisae mina almaghrib’ , ‘citadine’ , sociocognitive approach

Revue Interdisciplinaire

7