Author/Authors :
çalişkan, aylin yaşar üniversitesi - işletme fakültesi - uluslararası lojistik yönetimi, turkey , karacasulu, melis t. , öztürkoğlu, yücel yaşar üniversitesi - işletme fakültesi - uluslararası lojistik yönetimi, turkey
Title Of Article :
AGILE AND FLEXIBLE SUPPLY CHAIN MANAGEMENT IN FAST FASHION BRANDS
Abstract :
In today’s highly competitive business world, companies have started to pay particular attention to supply chain management for achieving sustainability. When individual businesses within a supply chain act like one unified company, costs decrease, uncertainities are removed and companies increase their competitive advantage. Recently, the fashion and ready to wear industry have moved towards a fast fashion structure by adding new collections in the middle of the season in order to offer more alternatives to the customers. As a consequence, customers are offered lower prices whereas quantity of sales, profits and brand awareness increase. This study offers a novel research model on the relationship between the agility and flexibility dimensions of supply chain management and fast fashion firm performance, and all the hypotheses are tested through multiple regression analysis.
NaturalLanguageKeyword :
Supply chain management , fast fashion brand , retailing , agile and flexible
JournalTitle :
Celal Bayar University Journal Of Social Sciences
