Author/Authors :
Demircan, Dilek Marmara Üniversitesi - Tip Fakültesi - Tibbi Farmakoloji, Turkey , Çanga, Berk Marmara Üniversitesi - Tıp Fakültesi, Turkey , Gün, Melek Marmara Üniversitesi - Tıp Fakültesi, Turkey , Ünal, Çağrı Marmara Üniversitesi - Tıp Fakültesi, Turkey , Önem, İdris Marmara Üniversitesi - Tıp Fakültesi, Turkey , Akıcı, Ahmet Marmara Üniversitesi - Tip Fakültesi - Tibbi Farmakoloji, Turkey
Abstract :
Objective: A new set of developments take place every day in the process of marketing-utilization ofdrugs/medical products (DMP). It must be known how the consumers approach to them. It was aimed to investigate the observation of students’ attitudes regarding utilization of DMP.Methods: Data were obtained with a questionnaire applied to 205 university students. The details of their attitudes toward the sale of DMP and some of their habits related to the utilization of these products were questioned. Results: The influence ratio of students from advertisements while buying nonprescribed DMP was 11.4%. Most of them were against DMP advertisments aired on TVs and non-TV mass media (70.4% and 64.7% respectively). Their average satisfaction degree of service from the pharmacy was 73% and both the most and least satisfying service was “drug information” (36.0% and 19.5% respectively). Students (especially pharmacy students) were against “pharmacy chains” (59.4%). Conclusion: University students support the continuing of a pharmacy-focused service concerning the consumption of DMP, but disapprove the advertising. Similar researches should also be done for other groups in the society. It would be useful if all these observations were considered in the process of a new organization of the DMP service to consumers.
NaturalLanguageKeyword :
University students , Drug , medicinal product sales , Drug , medicinal product advertising , Pharmacy chain
