The Effects of Conscious Consumerism-Related Parental Role Modeling, Parental Communication, and Social Studies on Children’s Socialization as Conscious Consumers

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This study investigated the effects of conscious consumerism-related parental role modeling, parental communication with children, and social studies on children’s socialization as conscious consumers. The data were collected from 364 fourth grade students at five public elementary schools in Edirne. In the study, it was found that parental conscious consumer behaviors (role modeling) had significant and positive direct effects on children’s interest in conscious consumerism in social studies, perceived learning about conscious consumerism in social studies, and conscious consumerism levels. Moreover, it had a positive indirect effect on conscious consumerism levels of children through perceived learning about conscious consumerism in social studies. It was also found that parental communication about conscious consumerism with children had significant and positive direct effects on children’s interest in conscious consumerism in social studies and conscious consumerism levels. Children’s perceived learning about conscious consumerism in social studies had also a significant and positive direct effect on their conscious consumerism levels. Interest in conscious consumerism in social studies had a significant and positive direct effect on perceived learning about conscious consumerism in social studies. However, it, not directly, but indirectly and positively affected children’s conscious consumerism levels through perceived learning about conscious consumerism in social studies.

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Conscious consumerism , parental communication , parental role modeling , social studies , perceived learning , interest in conscious consumerism

Mersin University Journal Of The Faculty Of Education

743

Mersin University Journal Of The Faculty Of Education