Abstract :
This study was conducted to examine university students’ purposes of internet usage and their statuses of making online shopping, and determining their opinions about online shopping. The study group of the research included 519 students studying at different faculties of Ankara University. The survey was used for data collection. At the end of the study, it was realized that students use the internet mostly for doing research, just one out of four students make online shopping, genders is influential on views about online shopping and making online shopping, men make online shopping more in comparison to women, and men have more positive views about online shopping compared to women. The study found that the rate of male students, who stated “Electronic shopping is easy and effortless”, “the price of products are more affordable than market prices” and “we can be more quickly informed about products and services”, was higher than the rate of female students and the difference between groups was significant (p 0.01, p 0.001, p 0.05, respectively). The rate of female students, who stated that “Electronic shopping is not safe”, “I don’t prefer it as it does not provide the chance to touch the product”, “the ordered product and delivered product may be different” “it is unpleasant compared to traditional shopping”, was found to be higher than the rate of male students and the difference between groups was found statistically significant (p 0.001, p 0.001, p 0.01,p 0.001, respectively). It can be concluded that female students are more prone to make traditional shopping. In addition, it was determined that as the income increases, the ratio of students making online shopping also rises (p 0.001).
