TENGİLİMOĞLU, Dilaver Gazi Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Sağlık Kurumları İşletmeciliği Bölümü, Turkey , GÜZEL, Alper Gazi Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Sağlık Kurumları İşletmeciliği Bölümü, Turkey , GÜNAYDIN, Emel Ahmet Yesevi Üniversitesi - Sağlık Kurumları İşletmeciliği - Yüksek Lisans Programı Öğrencisi, Turkey

SMOKE FREE ZONE WITHIN THE SCOPE OF SOCIAL MARKETING: A SAMPLE APPLICATION

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Smoking is one of the most important issues that threatening public and individual health around the world and the source of millions’ deaths which are preventable. In developed countries, campaigns against tobacco are conducted in order to reduce the harms of smoking on individuals and environment, and restrictions are imposed on tobacco consumption Since 1996, the struggle against smoking is going on in a rising trend in Turkey. Smoke Free Zone application was put into practice and social marketing activities have been used effectively to reach wider audiences. The main objective of this study is to evaluate the views, attitudes and behaviours of Turkish people about Smoke Free Zone and to determine whether there are differences according to the gender of participants. The study was designed as a descriptive research and questionnaire method was used to collect data. The sample group includes 528 people living in Isparta that are selected by using simple random sampling method. All the people participated in the study are smokers. The frequency and percentage distributions were calculated to analyze the collected data and Chi-square test was used for comparison of categorical data. The campaigns related to smoke free zone have a positive effect on smoke cessation and %38,6 of the participants stated that the campaigns are effective to think about quit smoking. The ban on smoking indoor and in public places was found appropriate and supported by %93,5 of the participants. According to these results, it is suggested to ensure the continuity of the campaigns in an expanded scope and to consider the gender differences when developing new strategies.

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Smoking , smoke free zone , anti , smoking policies , social marketing

Journal Of Economics an‎d Administrative Sciences

26