RHETORIC AND PUBLIC DIPLOMACY: ANALYSIS OF A DOUBLE DIMENSIONAL LINK

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It has been gaining recognition in many fields of the social sciences that discourse and meanings generated from it have particular features and create kind of power impact. Beyond its function as a mirror and instrument of representation and communication, language is used as a tool to carry out social activities and to construct or re-construct social realities. Rhetoric as the language used to persuade, confirm and justify has the same dual function. This paper is primarily concerned with the relationship between rhetoric as a form of language and public diplomacy. It is argued in the paper that there is a double dimensional link between the two. The first dimension of this link is related to the rhetorical analysis of public diplomacy as a concept. The second dimension of the link between rhetoric and public diplomacy, on the other hand, indicates how rhetoric is used in public diplomacy practices to influence the publics of the other states in international politics.

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Language , Rhetoric , Persuasion , Public Diplomacy

Journal Of Economics an‎d Administrative Sciences

225

Journal Of Economics an‎d Administrative Sciences