Oflaç, Bengü Sevil İzmir Ekonomi Üniversitesi - İşletme Fakültesi, Turkey , Göçer, Aysu İzmir Ekonomi Üniversitesi - Meslek Yüksek Okulu, Turkey

A STUDY ON YOUNG CONSUMERS’ PERCEIVED ENVIRONMENTAL KNOWLEDGE LEVELS AND APPROACH TOWARDS ECO-LABELLED PRODUCTS

36363

The concept of “green” is nowadays commonly used to state “environmental friendly” approaches in different fields due to increased level of environmental awareness and concerns. This approach, if placed in consumption habits, is conceptualized as “green consumption” or “green consumerism”, which is considered to be inevitable for sustainability. In order to orient consumers towards green products, it is first necessary to generate knowledge and awareness on the environmental friendly features of green products. Green labels (eco-labels) are considered to be important tools supporting this objective. This study is conducted to outline young consumers’ levels of perceived environmental knowledge and eco-label adoption as well as their attitudes and intention towards eco-labels. A survey is conducted with 328 students (bachelor and master degree students), in order to analyze the young consumers’ eco-label perceptions. The findings are presenting important implications for fostering the use of eco-labels to promote green consumption and green consumerism.

216

green consumption , green consumerism , eco , labels , green labeling

Journal Of Economics an‎d Administrative Sciences

228