AYDOĞAN, Enver Gazi Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey , ŞENSÖZLÜ, Şeyda Gazi Üniversitesi - Sosyal Bilimler Enstitüsü - Yönetim Organizasyon Programı, Turkey

A RESEARCH ON THE ROLE OF STRATEGIC ORIENTATION OVER THE STRATEGIC CCOPERATION OF ENTERPRISES: THE CASES OF SİMİT SARAYI INC. AND RELLA GIDA INC.

36368

This research mainly aims to reveal the role of strategic orientation over the process of strategic cooperation. After explaining the concepts of strategic orientation, the definition and types of strategic cooperation; the research which has been conducted to reveal the role of strategic orientation over strategic cooperation is included. Within this context, a survey has been conducted over 61 medium and high-level managers working in two enterprises, namely Rella Gıda Inc. and Simit Sarayi Inc. Data obtained has been analyzed by using the SPSS For Windows 17,0 statistics program and statistical analyses that are appropriate for the characteristics of the variables. Research findings indicate that in line with their strategic tendencies, enterprises place special emphasis over public image of enterprises and consumer demands more than technological developments and competition conditions during strategic cooperation.

57

Strategy , Strategic Management , Strategic Orientation , Strategic Cooperation.

Journal Of Economics an‎d Administrative Sciences

75