sağkaya güngör, ayşegül işık üniversitesi - iktisadi ve idari bilimler fakültesi - işletme bölümü, turkey

Are You Ready To Take The Risks Of Mobile Payment App? Early Adopters Vs Laggards

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Mobile payment apps are rather a new, but a quickly developing technology which newly takes attention of the academicians and practitioners. In order for them to be accepted by the masses, first of all, risks that are related to the use of technology should be understood. This study is an attempt to understand the related risks with the mobile payment apps while differentiating between early adopters and laggards. To do this, a research model that reflects the three risk factors, namely financial, privacy and security risk, are developed on the technology acceptance model (TAM). The model is empirically tested by structural equation modeling with a dataset of 133 early adopters and 105 laggards. The results imply that there are different perceptions of risks of early adopters and laggards in m-payment app use. Additionally, their attitude toward the app use and their intention to use the mobile payment apps are dependent on different factors for early adopters and laggards.

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Early Adopters , Laggards , Mobile Payment App , Technology Acceptance Model , Risk

Journal Of Economics an‎d Administrative Sciences

974