Author/Authors
KÖKSAL, Yüksel Mehmet Akif Ersoy Üniversitesi - İşletme Bölümü, Turkey
Title Of Article
ENCOUNTERED MARKETING PROBLEMS AND PROPOSED SOLUTIONS ON ENTRANCES OF LOCAL PRODUCTS TO NATIONAL MARKETS; A CASE OF BURDUR WALNUT PASTE
شماره ركورد
36805
Abstract
Traditional food marketing embodies some advantages and disadvantages together. Generally, traditional food production is handled by small organizations. Their already exist marketing problems complicate to open traditional foods that have original and different taste, to other markets. The primary objective of this study, investigating of encountered basic traditional food marketing problems and aligning suggestions on the sample of Burdur walnut paste. Obtained results show similarities with general marketing problems of SME’s.
From Page
159
NaturalLanguageKeyword
Traditional Food Marketing , Burdur Walnut Mashing , Marketing Problems
JournalTitle
Journal Of Economics and Administrative Sciences, Ataturk University
To Page
171
JournalTitle
Journal Of Economics and Administrative Sciences, Ataturk University
Link To Document